Authenticity and sustainability guaranteed by Cork Guard, the most elegant and eco-friendly smart label

Authenticity and sustainability guaranteed by an innovative label that combines technology and ecology to protect brands and consumers, certifying the uniqueness of each product and the quality of each purchase. The solution is called Cork Guard and, in the fight against counterfeiting, it represents the ultimate frontier of a decidedly more intelligent and eco-friendly development.

An inimitable and 100% natural labeling system

Packaging Week will be staged on 29 and 30 June in the Expo Porte de Versailles complex. The two-day event dedicated to the future and innovations of packaging in the beauty, beverage, luxury and consumer goods sectors will be an opportunity for brands and suppliers to meet to discover new packaging materials, ideas and solutions. Registrations to participate as exhibitors are already open. In addition, during the event there will also be the awards ceremony of the Adf & Pcd and Pld Innovation Awards, a competition that every year appreciates the best and most avant-garde proposals.

Fashion Trends 2022 told by McKinsey analysts, who strongly advise all fashion operators to double their investments in the most innovative technologies by 2030. The goal? Creating a competitive advantage and keeping up with the digital natives who, from now on to the next few years, will affect the ways and times of development as previous generations have never done.

The Gray Market, in the face of the sale of authentic products, is a phenomenon that damages both brands and consumers. It is a business model that is not illegal: with respect to commercial regulations, it just exploits the legal loopholes that exist in the global market.. 

Authentic items and fake products: a guide to recognize them

Anti-counterfeiting does not just mean fighting the illegal action of international criminal gangs that profit from plagiarism without respecting borders and legality. Phenomena such as the black market, the gray market or Italian sounding threaten jobs and brand revenues alike. Technology helps companies protect products and consumers.